Canada-Bulgaria Export Marketing Training Project (640 000 USD), 2001 – 2004: the project is implemented in partnership between BARDA, the Bulgarian Trade Promotion Agency (BTPA) and the Saskatchewan Trade and Export Partnership (STEP) with the financial support of the Canadian International Development Agency (CIDA).

In the First Phase of the project representatives of BARDA and BTPA assisted Canadian specialists in designing a training of trainers manual on Export Marketing. In the Second Phase, Canadian specialists delivered a two-week workshop for 50 Bulgarian trainers from BARDA, BTPA and other business support organisations. In the Third Phase, the trained Bulgarian Trainers delivered eight regional workshops to a total of over 120 small Bulgarian companies from the agro-food sector. In the Fourth Phase a team of the top six trainers and companies went on a trade mission to Germany and Canada in order to establish direct business contact. The project is currently in its Fifth Phase when is envisaged the involvement of a long-term Canadian expert who will assist BARDA and BTPA in developing an Exporter’s Manual and preparation of long-term business plans for adapting the training to other industrial sectors and offering sustainable training services with regards to international trade.


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